SG Interactive is expanding its team of talented professionals by adding a detail-oriented PPC Specialist to focus on web and marketing copy creation and development, research and implementation for our own websites.

Pay Per Click Optimization (PPC) Specialist responsibilities:

  • Work with web designers, developers and copywriters to establish PPC strategies and search engine-friendly website development as per current best practices
  • Perform keyword research and analysis and develop PPC blueprints for new websites
  • Utilizetoolsto analyze website PPC performance and develop strategic recommendations
  • Complete PPC site audits as well as search engine ranking benchmarks and reports
  • Support Copywriters and Account Managers on all PPC issues
  • PPC budget planning and recommendations
  • Liaise with marketing department. to synchronize organic and paid search and increase efficiencies and conversions
  • Keep up to date with PPC best practices, search engine ranking and keyword research tools and industry research

JOB QUALIFICATIONS:

  • 2-3 years of PPC experience
  • 4-year college degree; BS/BA in Marketing or Business preferred.
  • In-depth knowledge of Pay Per Click Optimization (PPC) best practices
  • Agency PPC or dedicated in-house PPC experience a plus
  • Google AdWords, Bing AdCenter, Facebook, LinkedIn advertising experience
  • Experience with keyword research and search engine ranking tools a must
  • Experience with web analytics technology such as Adobe Analytics is a plus
  • Experience in inbound linking/strategic linking a plus
  • Excellent verbal and written communication, presentation and interpersonal skills
  • Ability to interact and manage expectations of clients, internal departments and management
  • Strong analytical and organizational skills and highly detail-oriented habits
  • Ability to work on multiple tasks and ability to meet deadlines
  • Must be comfortable in boutique company environment with emphasis on team
  • Professional attitude and appearance
  • Self-motivated, creative, confident and energetic personality
  • Fast learner with strong problem solving skills
  • Must be a team player

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